Building a brand takes thought and planning. The process involves many aspects, some of which include brand reputation, brand trust and brand promise. Your identity as a brand hinges upon solidifying these concepts into one cohesive initiative"and then consistently communicating that unified message at every touch point.
Earlier this week, we posted part I of "Responsive, Adaptive, Fluid..." an exploration into "what is responsive web design?" Now in part II, we're diving a little deeper into how to achieve responsive websites for older browsers, and why responsive web
Recently, Adworkshop's Senior Digital/UX/Interactive Designer Geoff Sanford and I had the opportunity to attend An Event Apart in Washington, D.C. At the conference we heard several leading experts in the field of web design discuss the exciting features of the new HTML5 and CSS3 specifications.
As 2011 comes to a close and marketing plans are finalized for 2012, there is a lot to consider for the future. However, while drafting your marketing plan, don't forget about an important print creative piece that is simple and effective "and often overlooked: direct mail marketing.
As an employee of Adworkshop in Lake Placid and a resident of the Adirondack Park, I am surrounded by extraordinary nature. Our marketing agency is fortunate to be able to represent the very place(s) we breathe.
This time of year we like to say thanks and this year we are giving the Gift of Nature.
Kate Monohan, Publicist & Editorial Content Coordinator
As a follow up to Part I of a recent post on Apple's Siri and the importance of reputation management, I want to share the various ways you can leverage consumer reviews to help your business"and tell you why you should be worried if you're not taking advantage already!
Kate Monohan, Publicist & Editorial Content Coordinator
The release of the iPhone 4S with new voice-search technology called "Siri" caused a stir among the search marketing world. But, what are the implications for business owners?
With the ever evolving choices in today's media world, it takes constant vigilance and a tremendous amount of research to even attempt to stay current with all of the new trends and options.
Why can't I find my website on Google or Bing? How can people find my website? What is my website missing? These are questions that someone managing a website may ask at one time or another. As is common in life, there is not a simple answer. There is, however, a process by which you may determine the cause of low rankings or a Google invisibility issue.
October marks National Employee Ownership Month for thousands of ESOPs and employee-owned companies across the United States. Here at Adworkshop and Inphorm, we are mid-way through a month of festivities, ESOP awareness and community outreach.
The vast majority of smartphones accessing the web today are running some recent version of iOS/Safari or Android OS/browser software. As these operating systems and browsers evolve, they are quickly implementing the proposed standards of HTML5 and CSS3.
It's a fact that we all want to get work done more quickly. At the same time, we don't want to let the quality of work we do slip. An efficient production cycle not only benefits our clients in cost, but also frees up more time to implement more complex functionality that is desired.
It's become no secret that Facebook ads perform about half as well as web banner ads, so why should you consider Facebook for advertising? With over 750 million active users, why not? Social media advertising on Facebook is not just the little block on the right side of your page.
For any designer, including website developers, having successful and goal oriented projects will lead to happy clients, more referrals, and a proven track record. Valuable experience and knowledge that can be used in future projects is a result of proper management skills within each project.
The Internet, and social media specifically, is deeply embedded in our share-happy society. For many people, social channels dominate overall media consumption and serve as a primary avenue for communication, information gathering and dissemination.
Social has become a philosophy"that has invaded everything we do.
Typography and font selection are critical to the look and feel of every website. Ever since the dawn of the web, designers have been restricted to a limited number of fonts. These fonts are known as "web-safe", meaning that they are likely to be present across most operating systems.
Sarah Wilson, Supervisor " PR, Social Media, & Content
This Sunday, The Lake Placid Ironman will be held for the 13th time in our Adirondack Mountains. More than three thousand athletes compete over the course of a grueling day that starts off with a 2.4 mile swim, a 112 mile bike ride, and concludes with a 26.2 mile run.
As we continue to develop custom Drupal content management websites for our clients, we continue to uncover new and interesting aspects of the Drupal development environment.
At Adworkshop, we currently do not service the types of accounts which come to mind when discussing ethics in advertising. But even though our agency is not handling any alcohol, tobacco, condom, or pharmaceutical accounts, ethical advertising remains top of mind.
Many of our clients are engaged in travel and tourism pay-per-click (PPC) campaigns which are seasonal in nature. An argument could be made that because of short time periods, very little continued optimization is necessary for a successful program. However, a recent case study I produced explains why this is a common misconception.
Rebecca Steffan, Public Relations Manager/Content Developer
As a publicist with Inphorm, the Public Relations division of Adworkshop, a considerable amount of my everyday life is spent ingesting digital information. And because of this, my vocabulary has grown to include words that did not exist 10 years ago.
The United States Census Bureau considers a baby boomer to be someone born during the demographic birth boom between 1946 and 1964; seventy-six million American children were born. From the time they were conceived, Boomers have been dissected, analyzed, and pitched to by modern marketing agencies, over one thing or another.
One of the powers of using Drupal is the ability to output lists of data in an almost unimaginable number of different ways. A few months back, Ben Hamelin, another web developer here at Adworkshop, wrote a post about hacking Drupal Views.
Kathy Ford, Production Supervisor / Senior Designer
Last week I celebrated Mother's Day. Both of my amazingly talented sons called me. The garden was prepared. My wonderful husband cooked dinner for me. As the smells of freshly baked bread and sausage-lentil-kale soup filled my home, it seemed the perfect time to pause and write a post for our agency blog.
Each and every year new trends emerge within the website design industry and staying on top of these trends and utilizing them in your own business's site design can help to keep your website eye-catching, current and relevant.
When it comes to social media, many businesses are still scratching their heads over how to participate, where to communicate and most importantly, how to measure success.
Sarah Wilson, Public Relations, Social & Content Supervisor
"Perspectives on Social Media Marketing" is a great "go to" resource to address many of the questions marketers discuss these days as we engage online with clients, colleagues and other internal & external partners.
Being that the majority of my clients are in the hospitality and tourism business, I know first-hand how important it is to engage with your customers " and I'm not just talking about the agency engaging with our clients, rather OUR clients engaging with THEIR clients.
Marketing best practices and principles change faster than the Adirondack weather. With the constant advent of new technologies, media channels and communication methods, the landscape constantly evolves and so do the strategies. But one thing is for sure"content marketing is the future of the industry.
